What We Do

We apply behavioral insights to create impact. We do this by addressing the “intention-action-gap” – the gap between well-intended strategies and systems and actual user behavior. Organizations often focus their efforts at the front of the value chain in strategy and policy design, paying less attention to end of the chain, how these services and policies will be experienced by their users. Our work builds on the organization’s existing processes and policies. We identify behavioral barriers and increase efficiency by designing incentives and choice environments that bridge these barriers.

Our Offering

Behavioral consulting

We use our BOOST model to analyze your strategic challenges that involve creating or influencing a behavior. Attempts to change behavior often rely on the assumption that people act in a rational way. We know today that this is far from true. We help you identify the barriers to success, challenge the assumptions that have been previously made and understand the behavioral factors you need to consider.

Behavioral interventions

We design, test and implement behavioral interventions that help you achieve your goals. These interventions can involve creating improved incentive systems that take into account what really motivates individuals. Or they can take the form of “nudges” – an alteration of an aspect of the choice architecture that relies on behavioral science to steer people in a particular direction while preserving their freedom of choice.

Behavioral interventions

We design, test and implement behavioral interventions that help you achieve your goals. These interventions can involve creating improved incentive systems that take into account what really motivates individuals. Or they can take the form of “nudges” – an alteration of an aspect of the choice architecture that relies on behavioral science to steer people in a particular direction while preserving their freedom of choice.

Behavioral enablement

We help you lead your organization in a change management process to create a culture that is behaviorally enabled. In order to translate the identified behavioral solutions to long-lasting change, your organization needs certain capabilities in place. We work with your team to identify and train behavioral ambassadors in key behavioral concepts that will ensure that future systems and processes in the organization are designed in a way that is aligned to achieve the behavioral change you aim for.

Featured Case Studies

Changing travel habits with incentives

Changing travel habits with incentivesChallenge We collaborated with Skånetrafiken, the operator of public transport in south of Sweden, to explore different ways to drive people to adapt a new habit of travelling by public transport. We wanted to understand what...

Increasing diversity in tech with behavioral science

Increasing diversity in tech with behavioral science Challenge One of the industry sectors that have been notoriously bad at diversity is tech. Our client, a tech scale-up, was interested in changing that. The company was facing a recruiting round that would...

Encouraging ICA shoppers to choose healthier products

Encouraging ICA shoppers to choose healthier products Challenge As part of ICAs initiative to promote health and wellbeing in Sweden, particularly for children and teenagers, as a partnership with Gen Pep, they turned to Impactually. Our task was to explore ways ICA...

We are a management consultancy applying behavioral insights to create business and societal impact. We use our expertise in behavioral economics and social psychology to design evidence-based solutions to critical challenges. We leverage scientific methods to identify interventions that will have long lasting, measurable effects.

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Email: info@impactually.se

Org. no.: 559167-0327