About Us
We are a management consultancy applying behavioral insights to create business and societal impact. We use our expertise in behavioral economics and social psychology to design evidence-based solutions to critical challenges. We leverage scientific methods to identify interventions that will have long-lasting, measurable effects. We help our clients change behavior of their users, clients, and employees by closing the “intention-action gap” between good intentions and ineffective execution.
About Us
We are a management consultancy applying behavioral insights to create business and societal impact. We use our expertise in behavioral economics and social psychology to design evidence-based solutions to critical challenges. We leverage scientific methods to identify interventions that will have long lasting, measurable effects. We help our clients close the “last-mile” gap between well-intended strategies and ineffective execution by designing choice environments that are human-centric and take into account the growing body of knowledge on individuals’ irrationalities.
Who We Are
We are experts in human behavior who are equally comfortable in the lab and in the “real world”. Our passion for scientific rigor comes from our multi-disciplinary academic expertise in behavioral economics, social psychology and cognitive science. Our applied mindset comes from years of experience in the business sector, both in Sweden, Denmark and globally. This puts us in a perfect position to achieve our goal – translating the newest insights from behavioral economics to practical applications that solve business and societal challenges. Always evidence-based. We serve clients from the private, public and non-profit sectors. Get to know us and our work through articles, interviews, videos, and podcasts by clicking News.
Dr. Nurit Nobel
Chief Executive Officer
Nurit is a researcher and course director at Stockholm School of Economics, and affiliated researcher with Harvard University’s Sustainability Transparency Accountability Research (STAR) Lab, where she did her post doc during 2023-2025. She has a PhD in Marketing from Stockholm School of Economics, and a Msc. in Social Psychology from London School of Economics. Her research explores ways to nudge consumers toward decisions that promote sustainability in its broad sense, encompassing both financial and environmental aspects. She explores these topics in her research, teaching, and applied work with Impactually.
Dr. Christina Gravert
Chief Behavioral Economist
Christina is a professor at the University of Copenhagen with a PhD in economics from Aarhus University. She conducts research on why good intentions often do not translate into the desired actions. Her research involves active collaborations with companies, non-profits and the public sector, using large-scale datasets and experiments. Her research findings have been published in several academic journals and have been featured in the media. Christina is a frequent speaker and workshop leader on nudging for behavior change, and has trained hundreds of practitioners. She aspires to increase the welfare of individuals and society through behavioral insights and evidence-based decision making.
Featured Case Studies
Changing travel habits with incentives
Changing travel habits with incentivesChallenge We collaborated with Skånetrafiken, the operator of public transport in south of Sweden, to explore different ways to drive people to adapt a new habit of travelling by public transport. We wanted to understand what...
Increasing diversity in tech with behavioral science
Increasing diversity in tech with behavioral science Challenge One of the industry sectors that have been notoriously bad at diversity is tech. Our client, a tech scale-up, was interested in changing that. The company was facing a recruiting round that would...
Encouraging ICA shoppers to choose healthier products
Encouraging ICA shoppers to choose healthier products Challenge As part of ICAs initiative to promote health and wellbeing in Sweden, particularly for children and teenagers, as a partnership with Gen Pep, they turned to Impactually. Our task was to explore ways ICA...
Some of Our Clients
What people say about working with us
Designing Nudges
A step-by-step framework to designing behavioral interventions that work
Are you a behavioral science enthusiast? Want to take your knowledge to the next level? Then this online course is just for you!
Our self-paced course will guide you in designing your own behavioral intervention: you’ll gain both the knowledge and concrete tools to design nudges for different situations you encounter at work or in your private life. Within days, you will be able to see your first nudge in action!
We’ve developed this course based on years of scientific research, our experience applying behavioral science in practice, and having trained hundreds of executives on behavioral economics.
Designing Nudges
A step-by-step framework to designing behavioral interventions that work
Are you a behavioral science enthusiast? Want to take your knowledge to the next level? Then this online course is just for you!
Our self-paced course will guide you in designing your own behavioral intervention: you’ll gain both the knowledge and concrete tools to design nudges for different situations you encounter at work or in your private life. Within days, you will be able to see your first nudge in action!
We’ve developed this course based on years of scientific research, our experience applying behavioral science in practice, and having trained hundreds of executives on behavioral economics.
Contact Us
We are a management consultancy applying behavioral insights to create business and societal impact. We use our expertise in behavioral economics and social psychology to design evidence-based solutions to critical challenges. We leverage scientific methods to identify interventions that will have long lasting, measurable effects.
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CONTACT
Email: info@impactually.se
Org. no.: 559167-0327
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