Articles & Knowledge Database

Impostor phenomenon through the lens of behavioral scienceHave you ever experienced any of these thoughts? “Little do they know, I actually feel clueless..” “I just don't think I’m good enough.” “It was total luck that I succeeded.” “If I ask a question, they will...

Beteendevetenskap och Covid-19Folkhälsomyndighetens (FHM) mål är att erbjuda hela Sveriges befolkning vaccination mot covid-19 inom första halvåret av 2021. Men för att få en tillräckligt stor andel av befolkning att vaccinera sig krävs mer än bara tillgång till, och...

What motivates crowdfunders? In recent years, the phenomenon of crowdfunding has become an increasingly popular way of funding a variety of initiatives. In Denmark, for example, the capital raised by crowdfunding more than tripled from around DKK 50m in 2015 to almost...

What if we used behavioral science to power algorithms?Algorithms are not exactly a new invention. They’ve been around quite long and have been helping us to learn languages, do math and even cook food! Yes, following a recipe is basically an algorithm – it’s a series...

Making Sense of Sorting - How to nudge people to sort organic wasteCan the municipality of Copenhagen apply learnings from behavioral science to increase households’ degree of waste recycling in order to become a CO2-neutral city by 2025? Since 2012, the municipality...

Increasing diversity in recruiting – backed by behavioral science Diversity is moving away from being just a buzzword. We now have proof that it has the power to push a business forward. There is ample evidence that diverse companies perform better financially,...

Nudge vs. sludge – the ethics of behavioral interventions One of the premises of behavioral science is the assumption that overall, people have good intentions. Nudging is meant to get them to do something that they are already interested in doing – such as stopping...

Where to start nudging in your organization You have read all the popular books on nudging, maybe even taken a course on the subject and can recite ten examples of successful nudges. You are ready to get serious about applying nudging in your workplace. But how do you...

Build a more effective organization with behavioral science There is growing awareness for the benefits of applying behavioral science to real world problems. We have written before about how governments around the world have been using methods from behavioral science...

Where to keep up-to-date with Behavioral Economics on the web   Behavioral economics is an ever evolving field. How to keep up with new insights and cutting-edge research? There are many great sources out there. In this article we will list the ones we like the...

Your essential Behavioral Economics reading list Interested in expanding your knowledge on the fascinating field of Behavioral Economics? Look no further. This is a list of the books that we have found most inspiring / relevant / helpful in getting a grip on this...

10 Behavioral Economics TED Talks for a stimulating coffee break   At Impactually we love TED Talks! We believe that great research should not stay in the ivory tower and we also believe that the attention span or the coffee break at work or the time before bed...

Behavioral Economics and nudging – same difference?   If you happened to come across Impactually then you have probably heard about behavioral economics and about nudging (if not, you might want to check our articles about what Behavioral Economics is and how it...

Don't trust your gut! Why data is king   Imagine the following situation: A large toy retailer notices that every time they spend a lot of money on advertising, they sell more toys. They plot their data in a pretty figure and sure enough there is a line showing...

Behavioral Economics in practice So you’ve read our first post about behavioral economics and why it matters and wanted to learn more. We can’t blame you. Behavioral economics has been all the rage lately, and we have everyone in our families, colleagues, and...

What is Behavioral Economics and why does it matter? You have bought the “Thinking Fast and Slow” book and it has been staring at you from your bookshelf. You have seen Dan Ariely’s TED talks and got curious. Or you have heard about nudging, and read that it recently...