.
Christina Nurit

About Us

We are a management consultancy applying behavioral insights to create business and societal impact. We use our expertise in behavioral economics and social psychology to design evidence-based solutions to critical challenges. We leverage scientific methods to identify interventions that will have long-lasting, measurable effects. We help our clients change behavior of their users, clients, and employees by closing the “intention-action gap” between good intentions and ineffective execution. 

About Us

We are a management consultancy applying behavioral insights to create business and societal impact. We use our expertise in behavioral economics and social psychology to design evidence-based solutions to critical challenges. We leverage scientific methods to identify interventions that will have long lasting, measurable effects. We help our clients close the “last-mile” gap between well-intended strategies and ineffective execution by designing choice environments that are human-centric and take into account the growing body of knowledge on individuals’ irrationalities.

Who We Are

We are experts in human behavior who are equally comfortable in the lab and in the “real world”. Our passion for scientific rigor comes from our multi-disciplinary academic expertise in behavioral economics, social psychology and cognitive science. Our applied mindset comes from years of experience in the business sector, both in Sweden, Denmark and globally. This puts us in a perfect position to achieve our goal – translating the newest insights from behavioral economics to practical applications that solve business and societal challenges. Always evidence-based. We serve clients from the private, public and non-profit sectors. Get to know us and our work through articles, interviews, videos, and podcasts by clicking News.

Dr. Nurit Nobel

Chief Executive Officer

Nurit is a researcher at Harvard University’s Sustainability Transparency Accountability Research (STAR) Lab. She has a PhD in Business Administration from Stockholm School of Economics and a Masters in Social Psychology from London School of Economics. Additionally, Nurit has 10+ years experience in marketing and strategy consulting working with top Swedish and international companies. Nurit’s experience made her aware of how failures to take behavioral factors into account can lead to ineffective results, be it in product design, project planning, recruiting or group work. She explores these topics in her research and applied work with Impactually.

Dr. Christina Gravert

Chief Behavioral Economist

Christina is a professor at the University of Copenhagen with a PhD in economics from Aarhus University. She conducts research on why good intentions often do not translate into the desired actions. Her research involves active collaborations with companies, non-profits and the public sector, using large-scale datasets and experiments. Her research findings have been published in several academic journals and have been featured in the media. Christina is a frequent speaker and workshop leader on nudging for behavior change, and has trained hundreds of practitioners. She aspires to increase the welfare of individuals and society through behavioral insights and evidence-based decision making.

Featured Case Studies

 

Changing travel habits with incentives

Changing travel habits with incentives

Changing travel habits with incentivesChallenge We collaborated with Skånetrafiken, the operator of public transport in south of Sweden, to explore different ways to drive people to adapt a new habit of travelling by public transport. We wanted to understand what...

Increasing diversity in tech with behavioral science

Increasing diversity in tech with behavioral science

Increasing diversity in tech with behavioral science Challenge One of the industry sectors that have been notoriously bad at diversity is tech. Our client, a tech scale-up, was interested in changing that. The company was facing a recruiting round that would...

Encouraging ICA shoppers to choose healthier products

Encouraging ICA shoppers to choose healthier products

Encouraging ICA shoppers to choose healthier products Challenge As part of ICAs initiative to promote health and wellbeing in Sweden, particularly for children and teenagers, as a partnership with Gen Pep, they turned to Impactually. Our task was to explore ways ICA...

Some of Our Clients

What people say about working with us

"We at AP7, Sweden’s national pension fund, had a very stimulating and rewarding day with Christina. Christina is a captivating speaker as well as a competent and inspirational workshop leader. The audience, a group of 25 people, was given room for questions and reflection, but also hands-on advice and practical exercises targeted to our challenges. We will definitely get back to Christina for more knowledge within the area of nudging."

 

Louise Svensson, AP7, Sweden’s national pension fund

”The seminar and workshop held by Christina was very inspirational and fueled many discussion on how we can implement nudging strategies in our daily work. Christina was able to give many examples that related specifically to our field of environmental work, which made the concepts easier to grasp. We feel encouraged to keep working and learning about the strategies that Christina provided.”

  Emelie Möllersten, Länsstyrelsen i Västra Götaland

"I can warmly recommend Impactually. Their competence and experience inspire confidence and they deliver the material in a way that makes it simple for her listeners. In their workshop they helped us understand the barriers and focus on eliminating them instead of reinventing the wheel."

 

Peter Hägg, Brand Engagement Manager ICA Sverige AB

"The seminar on nudging with Impactually was a true eye opener for many of the participants. Having primarily worked with financial and informational tools in order to reach the target group, nudging can be the crucial pieces of the puzzle in order to really make a change. The setup of the day, with the possibility to work with our own projects and challenges, made it hands-on and gave optimal output"

 

Sigrid Granström, Senior konsult Samhällsanalys Sweco Society AB

"Super-professional approach from Impactually with the combination of seminar and workshop. They first inspired broadly about the concept and then deep-dived into our specific issues to come up with ideas for action. For us it is very valuable to now be able to link the theory and a systematic approach to our work on this going forward."

 

Jennie Cedermark, Business Development, Systembolaget

"Impactually combines theoretical knowledge with practical experience, conveying insights in an educational way that is easy to understand. They guided us through a workshop with people from different parts of the organization, from different departments and with different points of view, and helped us identify and agree on a number of concrete nudges to test in practice. I highly recommend them."

 

Gerda Nilsson Tjernström, Managing Director Generation Pep

Designing Nudges

A step-by-step framework to designing behavioral interventions that work

Are you a behavioral science enthusiast? Want to take your knowledge to the next level? Then this online course is just for you!

Our self-paced course will guide you in designing your own behavioral intervention: you’ll gain both the knowledge and concrete tools to design nudges for different situations you encounter at work or in your private life. Within days, you will be able to see your first nudge in action!

We’ve developed this course based on years of scientific research, our experience applying behavioral science in practice, and having trained hundreds of executives on behavioral economics.

Designing Nudges

A step-by-step framework to designing behavioral interventions that work

Are you a behavioral science enthusiast? Want to take your knowledge to the next level? Then this online course is just for you!

Our self-paced course will guide you in designing your own behavioral intervention: you’ll gain both the knowledge and concrete tools to design nudges for different situations you encounter at work or in your private life. Within days, you will be able to see your first nudge in action!

We’ve developed this course based on years of scientific research, our experience applying behavioral science in practice, and having trained hundreds of executives on behavioral economics.

Contact Us

 

We are a management consultancy applying behavioral insights to create business and societal impact. We use our expertise in behavioral economics and social psychology to design evidence-based solutions to critical challenges. We leverage scientific methods to identify interventions that will have long lasting, measurable effects.

FOLLOW US

CONTACT

Email: info@impactually.se

Org. no.: 559167-0327

Web Design: Sharp Studio
Copyright Impactually 2024