What We Believe In

We bridge the gap between science and practical applications by removing the barriers for implementing it to address real world problems. We believe that behavioral insights can and should be used to make organizations more efficient, make policy more effective and improve the lives of people today.

We strive to design interventions that improve the wellbeing of individuals, organizations and society at large. Behavioral science is a powerful tool, and we have the responsibility to use it right. As much as possible, we strive to design interventions that are transparent. Our objective is always to create a positive impact that is in line with the individual’s best interest.

However, we know that that limited attention and willpower sometimes stand in the way for them to achieve their goals. Our interventions are not about attempting to change people’s opinions and preferences. People often know what is right for them. We want to help them act on their good intentions, by designing decision environments that help them do the right thing.