How We Do It

 

How We Do It

 

Every day, cutting-edge behavioral science is being created around the world, adding to the already growing body of knowledge about the way people behave and make decisions. With our ear to the ground for the latest developments and with years of our own research in behavioral economics under our belt, we harness the power of this research to the benefit of individuals, organizations, and societies.

The young field of behavioral economics has already been recognized several times with the highest honor in economics: The Sveriges Riksbank Prize in Economic Sciences in Memory of Alfred Nobel, commonly known as the Nobel Prize in Economics. Most recently in 2017 with Prof. Richard Thaler. But how to translate this inspiring academic work to actionable solutions? We are here to help.

Our Methods

Behavioral science

Our Behavioral Change for Impact framework is based on decades of multi-disciplinary academic research coupled with the latest developments in the field. This step-by-step framework will help identify the behavioral forces and cognitive biases that are operating and hindering you from achieving your strategic goals. It identifies the right choice architecture to encourage more desired behavior, and recommends specific actions and potential interventions to promote it.

Evidence based research

To truly understand how individuals make decisions, we need to look at what they do, rather than what they say. Many organizations want to design products and services that are “consumer-centric” and spend large sums on market research, only to find that consumers often don’t act the way they told us they were going to act. That is why we always base our recommendations on objectively measured behavior rather than surveys and focus groups.

Evidence based research

To truly understand how individuals make decisions, we need to look at what they do, rather than what they say. Many organizations want to design products and services that are “consumer-centric” and spend large sums on market research, only to find that consumers often don’t act the way they told us they were going to act. That is why we always base our recommendations on objectively measured behavior rather than surveys and focus groups.

Randomized control trials

Companies and governments invest millions of dollars in implementing strategies and policies that have not been tested for success. It is therefore not surprising that this often leads to failed execution, and consequentially loss of revenue, consumers, and even negative press. A simple and cost-effective solution is to test proposed interventions in Randomized Controlled Trials prior to implementation, then adjust and iterate based on the results. We believe that objective testing is the key for successful strategy implementation.

We are a management consultancy applying behavioral insights to create business and societal impact. We use our expertise in behavioral economics and social psychology to design evidence-based solutions to critical challenges. We leverage scientific methods to identify interventions that will have long lasting, measurable effects.

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CONTACT

Email: info@impactually.se

Phone: +46 76 191 7134

Address:
Impact Hub
Luntmakargatan 25
111 37 Stockholm
Sweden

Web Design: Sharp Studio
Copyright Impactually 2017