Our BOOST framework is based on decades of multi-disciplinary academic research coupled with the latest developments in the field. This step-by-step framework will help identify the behavioral forces and cognitive biases that are operating and hindering you from achieving your strategic goals. It identifies the right choice architecture to encourage more desired behavior, and recommends specific actions and potential interventions to promote it.

To truly understand how individuals make decisions, we need to look at what they do, rather than what they say. Many organizations want to design products and services that are “consumer-centric” and spend large sums on market research, only to find that consumers often don’t act the way they told us they were going to act. That is why we primarily base our recommendations on objectively measured behavior rather than surveys and focus groups.

Companies and governments invest millions of dollars in implementing strategies and policies that have not been tested for success. It is therefore not surprising that this often leads to failed execution, and consequentially loss of revenue, consumers, and even negative press. A simple and cost-effective solution is to test proposed interventions in Randomized Controlled Trials prior to implementation, then adjust and iterate based on the results. We believe that objective testing is the key for successful strategy implementation.